High standards come naturally to Juliana Giacini. Coming from a family of engineers, she grew up assuming every family developed a rigorous system for washing the dishes, presenting family-centric pie charts, color-coding the activities calendar — and for everything else.
Her combination of design, consulting and project management expertise in areas including website design, branding, illustration and publishing allows her to take a uniquely integrated approach to every project.
More than anything, Juliana is a problem solver. As the first step in working on any new project, Juliana guides clients through a thorough and rewarding process of discovery, creative development, technical development, testing, review, launch and assessment. Her working style is enthusiastic, supportive and action-driven.
Her clients appreciate her ability to draw on her wide range of experience and knowledge, her natural curiosity and her skill at bringing together exactly the right resources. She makes it easy for clients to work with her.
“Creative direction is creativity with follow through. Being creative is one thing but being able to carry out a vision is a whole different skill set” Juliana says. “I don’t just make lists. I make lists of lists. Behind the scenes, I organize everything, so I can track where the smallest element of a project stands at every moment, where it’s been and where it’s going. I also pull together teams of the best people with the same ‘get it done’ attitude. My goal is to make the project easy (and as fun as possible) for the client and to deliver a creative & effective design solution – no matter how many late night (or mid afternoon, or morning…) sugar-rush snacks it might take.”
Design, Strategy and Creative Direction
WHAT I DO
My clients come to me for a variety of services. While we often start with one project, that inevitably grows into a larger collaboration over a wide range of categories including: